• Prerequisites

    None

  • Career Paths

    Digital Marketing Specialist, Social Media Executive, Digital Content Producer, E-commerce Officer

  • Language

    Cantonese
    (supplemented with
    English terms)

Quick and easy are the best part of this MicroMasters Course. With our practitioners’ experiences, this Course takes a holistic learning approach to cover all basic concepts and tools of digital marketing that are crucial for beginner learners to:

  • have a basic understanding of digital marketing

  • explore digital tools and social media platforms for businesses

  • develop and analyse digital marketing plans & strategies

Skills You'll Gain

Tools Covered

Facebook
Facebook for Business
Instagram

Curriculum

  • 1

    Module 1: Introduction to Digital Marketing (數碼營銷基本概念)

  • 2

    Module 2: Social Media Content Strategy and Planning (社交媒體內容策略與規劃)

    • Learning outcomes

    • Unit 1: 7 Steps to Effective Content Strategy Planning

    • Test your learning

    • Unit 2: A Guide to Social Media Creative Design

    • Test your learning

    • Unit 3: Build a Successful Social Video Plan

    • Unit 4: Strategic Content Distribution Plan

    • Unit 5: Important Metrics to Measure Content Performance

    • Test your learning

  • 3

    Module 3: Mastering Facebook Marketing (Facebook營銷全攻略)

    • Learning outcomes

    • Unit 1: Facebook Ads Funnel Strategy

    • Test your knowledge

    • Unit 2: Facebook Ad Delivery System

    • Test your knowledge

    • Unit 3: Skyrocket Conversions with Strategic Planning

    • Unit 4: 3 Tactics That You Must Know

    • Unit 5: Key Facebook Advertising Principles

    • Test your knowledge

  • 4

    Module 4: Instagram Marketing (Instagram社群經營及推廣技巧)

    • Learning outcomes

    • Unit 1: How to Use Instagram for Business

    • Test your knowledge

    • Unit 2: 3 Steps for Effective Instagram Marketing

    • Test your knowledge

    • Unit 3: How Brands Are Using Instagram Stories

    • Unit 4: A Guide to Advertising on Instagram

    • Unit 5: 5 Ways to Increase Instagram Engagement

    • Unit 6: Analytics with Instagram Insights

    • Test your knowledge

    • Before you go...

Instructor

Lead Instructor

Willy Lai

Mr. Willy Lai is the Co-founder and CEO of Fimmick, an award-winning digital marketing agency with over 130 digital professionals in Hong Kong and Taiwan. He is also a guest lecturer at the Hong Kong Polytechnic University.

Willy is proficient in developing exceptional digital and social media marketing strategies and interpreting insights from big data for different brands, from multinational brands to SMEs. He regularly shares his expertise and thoughts on digital marketing at various events, with articles and publications. His dedication has led Fimmick and their clients to remarkable success.

How It Works

  • Learn at Your Own Pace

    Watch our bite-sized video units anytime, anywhere, pause or rewind them when necessary.

  • Test Your Knowledge

    Utilise the digital tools and assess what was learnt with short quizzes.

  • Share Your Certificate

    Quickly add your Certificate on LinkedIn, making your profile unique and resulting in more job opportunities.

Course Reviews

5 star rating

Module 1: Introduction to Digital Marketing (數碼營銷基本概念)

Wing Tung Chiu

Simple, short courses. Easy understanding.

Simple, short courses. Easy understanding.

Read Less
5 star rating

Wonderful Course for Beginners

Janice Long Man Chu

The course offers a holistic view on digital marketing and some practical advices on the content creation. It's suitable for digital marketing newbies to kic...

Read More

The course offers a holistic view on digital marketing and some practical advices on the content creation. It's suitable for digital marketing newbies to kickstart their journey.

Read Less
5 star rating

Very good

Kathy Fung

5 star rating

Good for beginner

Emma Chau

Bring You One Step Closer to Success

From a digital marketing learner to professional

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