MicroMaster in Social Media Marketing
社交媒體營銷微學位
網上課程
Gain digital skills to advance your career
Quick and easy are the best part of this MicroMasters Course. With our practitioners’ experiences, this Course takes a holistic learning approach to cover all basic concepts and tools of digital marketing that are crucial for beginner learners to:
have a basic understanding of digital marketing
explore digital tools and social media platforms for businesses
develop and analyse digital marketing plans & strategies
Learning outcomes
FREE PREVIEWUnit 1: Digital Marketing: Now and In Future
FREE PREVIEWUnit 2: Understand How Digital Marketing Works
FREE PREVIEWUnit 3: The New Marketing Strategy
Unit 4: Understand the Digital Consumer Journey
Unit 5: Digital Marketing Channels
Test your knowledge
Unit 6: Know Your Audience
Let's explore Google Trends to see the interesting and inspiring results!
Unit 7: Perform Competitive Analysis
Test your learning
Learning outcomes
Unit 1: 7 Steps to Effective Content Strategy Planning
Test your learning
Unit 2: A Guide to Social Media Creative Design
Test your learning
Unit 3: Build a Successful Social Video Plan
Unit 4: Strategic Content Distribution Plan
Unit 5: Important Metrics to Measure Content Performance
Test your learning
Learning outcomes
Unit 1: Facebook Ads Funnel Strategy
Test your knowledge
Unit 2: Facebook Ad Delivery System
Test your knowledge
Unit 3: Skyrocket Conversions with Strategic Planning
Unit 4: 3 Tactics That You Must Know
Unit 5: Key Facebook Advertising Principles
Test your knowledge
Learning outcomes
Unit 1: How to Use Instagram for Business
Test your knowledge
Unit 2: 3 Steps for Effective Instagram Marketing
Test your knowledge
Unit 3: How Brands Are Using Instagram Stories
Unit 4: A Guide to Advertising on Instagram
Unit 5: 5 Ways to Increase Instagram Engagement
Unit 6: Analytics with Instagram Insights
Test your knowledge
Before you go...
Willy Lai
The course offers a holistic view on digital marketing and some practical advices on the content creation. It's suitable for digital marketing newbies to kic...
Read MoreThe course offers a holistic view on digital marketing and some practical advices on the content creation. It's suitable for digital marketing newbies to kickstart their journey.
Read LessRecommending it to people who are planning to enter the marketing/digital marketing industry.
Recommending it to people who are planning to enter the marketing/digital marketing industry.
Read LessInformation is clear, useful and simple. I can have my first understanding on an all round picture of HK stoical media marketing. Highly recommend
Information is clear, useful and simple. I can have my first understanding on an all round picture of HK stoical media marketing. Highly recommend
Read LessSimple, short courses. Easy understanding.
Simple, short courses. Easy understanding.
Read Less