• Prerequisites


  • Objectives

    Establish a successful E-commerce, Revamp and improve E-commerce site with digital tools

  • Language

    (Supplemented with
    English terms)

  • Our Package

    - 6 full modules
    - Digital certificate

  • Course Access

    One year upon purchase
    (365 days)

Starting an E-commerce business from scratch requires sophisticated planning and strategies. This intensive MicroMaster Course encompasses concepts and digital tools that guide learners through the journey and accompany them to take their E-commerce businesses to the next level. It is the perfect choice if you are looking to...

  • expose yourselves to most recent E-commerece marketing strategies, tactics and tools

  • create high-value marketing content that targets the right groups of audiences

  • manage, analyse and unlock growth strategies with customer data

Skills You'll Gain

Tools Covered

Google Ads
Google Trends
Google Analytics


  • 1

    Module 1: Introduction to E-commerce (電子商務基本概念)

  • 2

    Module 2: E-commerce Content Marketing Strategy (電子商務內容營銷策略)

    • Learning Outcomes

    • Unit 1: Content Creation for E-commerce

    • Test your knowledge

  • 3

    Module 3: Driving and Boosting E-commerce Sales ( 推動及促進電子商務)

    • Learning Outcomes

    • Unit 1: Search Engine Optimisation

    • Test your learning

    • Unit 2: Search Engine Marketing

    • Test Your Knowledge

  • 4

    Module 4: E-commerce Strategy and Tactic (電子商務戰略與策略)

    • Learning Outcomes

    • Unit 1: E-commerce Marketing Automation

    • Test Your Knowledge

    • Extended Reading | Find out a little more about Chatbot!

    • Unit 2: E-commerce Affiliate Marketing

    • Test Your Knowledge

  • 5

    Module 5: Customer Relationship Management (網上客戶關係管理)

    • Learning Outcomes

    • Unit 1: Customer Relationship Management For E-commerce

    • Test Your Learning

  • 6

    Module 6: E-commerce Performance Tracking and Analytics (電子商務績效追蹤與分析)

    • Learning Outcomes

    • Unit 1: E-commerce Performance Tracking and Analytics

    • Test Your Learning

    • Before you go...


Lead Instructor

Willy Lai

Mr. Willy Lai is the Co-founder and CEO of Fimmick, an award-winning digital marketing agency with over 130 digital professionals in Hong Kong and Taiwan. He is also a guest lecturer at the Hong Kong Polytechnic University.

Willy is proficient in developing exceptional digital and social media marketing strategies and interpreting insights from big data for different brands, from multinational brands to SMEs. He regularly shares his expertise and thoughts on digital marketing at various events, with articles and publications. His dedication has led Fimmick and their clients to remarkable success.

How It Works

  • Learn At Your Own Pace

    Watch our video anytime, anywhere, pause or rewind them when necessary.

  • Test Your Knowledge

    Utilise the digital tools and assess what was learnt with short quizzes.

  • Share Your Certificate

    Quickly add your certificate on LinkedIn, making your profile unique and resulting in more job opportunities.