• Prerequisites


  • Objectives

    Stay ahead of the curve
    among all B2B business

  • Language

    (Supplemented with
    English terms)

  • Our Package

    - 4 full modules
    - Digital certificate

  • Course Access

    One year upon purchase
    (365 days)

MicroMaster in B2B Marketing is tailor-made to meet the specific needs of B2B business. This course covers budget-friendly and time-saving solutions that help you generate leads, nurture leads and close a deal. Upon completion of this course, you will be able to...

  • leverage digital tools (e.g. HubSpot, LinkedIn) to promote B2B business

  • generate high-quality leads that convert into sales across multiple channels

  • increase website visits and conversions through deliberate strategies

Skills You'll Gain

Tools Covered

Google Ads
Google Trends


  • 1

    Module 1: Introduction to B2B Marketing (B2B營銷基本概念)

  • 2

    Module 2: Set Up Your Lead Generation Machine (設置客戶開發系統)

    • Learning Outcomes

    • Unit 1: Introduction of HubSpot

    • Unit 2: Marketing Automation - Your Auto Lead Nurturing Machine

    • Test Your Knowledge

    • Extended Reading | How to Effectively Segment Users & Clients

    • Unit 3: 7 Steps to Set Up Automated Email Workflows

    • Extended Reading | Learn more about creating a workflow in HubSpot

  • 3

    Module 3: Integrated, Multichannel Lead Generation (多渠道客戶開發)

    • Learning Outcomes

    • Unit 1: Effective B2B Website Design

    • Test Your Knowledge

    • Unit 2: Generate Quality Leads with Social Media

    • Test Your Knowledge

    • Bonus Course Materials | 7 Best Practices for Social Media Content

    • Unit 3: Drive Business Leads Through Search Engine Marketing

    • Test Your Knowledge

  • 4

    Module 4: Lead Generation Journey (客戶開發旅程)

    • Learning Outcomes

    • Showcase: From a Stranger to an Opportunity

    • Bonus Course Materials | How to Measure Your Lead Nurturing Campaigns?

    • Test Your Learning

    • Before you go...


Lead Instructor

Willy Lai

Mr. Willy Lai is the Co-founder and CEO of Fimmick, an award-winning digital marketing agency with over 130 digital professionals in Hong Kong and Taiwan. He is also a guest lecturer at the Hong Kong Polytechnic University.

Willy is proficient in developing exceptional digital and social media marketing strategies and interpreting insights from big data for different brands, from multinational brands to SMEs. He regularly shares his expertise and thoughts on digital marketing at various events, with articles and publications. His dedication has led Fimmick and their clients to remarkable success.

How It Works

  • Learn At Your Own Pace

    Watch our video anytime, anywhere, pause or rewind them when necessary.

  • Test Your Knowledge

    Utilise the digital tools and assess what was learnt with short quizzes.

  • Bonus material

    Quickly add your certificate on LinkedIn, making your profile unique and resulting in more job opportunities.