MicroMaster in
B2B Marketing
B2B營銷微學位網上課程
Skyrocket Your Business Today With Us
MicroMaster in B2B Marketing is tailor-made to meet the specific needs of B2B business. This course covers budget-friendly and time-saving solutions that help you generate leads, nurture leads and close a deal. Upon completion of this course, you will be able to...
leverage digital tools (e.g. HubSpot, LinkedIn) to promote B2B business
generate high-quality leads that convert into sales across multiple channels
increase website visits and conversions through deliberate strategies
Learning Outcomes
FREE PREVIEWUnit 1: B2B Lead Generation Difficulties
FREE PREVIEWTest Your Knowledge
FREE PREVIEWUnit 2: B2B Lead Generation Fundamentals
Test Your Knowledge
Unit 3: What is a lead?
Test Your Knowledge
Unit 4: Find Your Target and Build Your Database
Test Your Learning
Learning Outcomes
Unit 1: Introduction of HubSpot
Unit 2: Marketing Automation - Your Auto Lead Nurturing Machine
Test Your Knowledge
Extended Reading | How to Effectively Segment Users & Clients
Unit 3: 7 Steps to Set Up Automated Email Workflows
Extended Reading | Learn more about creating a workflow in HubSpot
Learning Outcomes
Unit 1: Effective B2B Website Design
Test Your Knowledge
Unit 2: Generate Quality Leads with Social Media
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Bonus Course Materials | 7 Best Practices for Social Media Content
Unit 3: Drive Business Leads Through Search Engine Marketing
Test Your Knowledge
Learning Outcomes
Showcase: From a Stranger to an Opportunity
Bonus Course Materials | How to Measure Your Lead Nurturing Campaigns?
Test Your Learning
Before you go...
Willy Lai